Wells Marketing Consultancy | Marketing Consultancy Services
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We have over 25 years’ experience working for leading financial services firms focused on fund management, wealth management, pensions, investments and personal finance.

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Experienced in developing marketing and communications strategies that deliver purpose, corporate strategy, brand promise and growth goals in an aligned and integrated way.

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Focused on leveraging both on and offline approaches, supporting new techniques and technologies.

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Through consultation and collaboration, skilled at getting under the skin of an organisation and understanding the different stakeholders’ experiences and journeys to develop and enhance CX and UX for clients.

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We can work as part of a virtual team alongside your in house teams or on a project basis.

Services Overview

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  • Developing and delivering brand strategies, from creative briefs to client marketing and internal communication plans

  • Proposition development, SWOT analysis, research for both B2B and D2C channels

  • Development of campaign strategies and production of engaging marketing collateral to support new product launches appropriate across all client channels

  • Integrating and aligning tactical marketing campaigns with longer term strategic goals

  • Customer insight and experience –  support for improved offline marketing & online customer journey’s – including new website development

  • Support for aligning marketing plans and activity to support CRM strategies

  • Development of content marketing strategies to support brand and proposition.

  • Support with driving efficiencies and effectiveness practices across marketing departments